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At Outcomes Rocket, we strive to be the digital consciousness of healthcare leadership, innovation and problem solving with one goal: inspire collaborative thinking amongst healthcare leaders to solve problems and create solutions to make healthcare better.  For more information visit our website at or Twitter @OutcomesRocket

Nov 8, 2017

The Care in Healthcare with Eugene Borukhovich, Global Head, Digital Health Incubation & Innovation at Bayer


Eugene Borukhovich is results driven & passionate entrepreneur and executive with a proven record in envisioning, leading & executing multi-million dollar revenue and growth initiatives domestically and abroad. He is a valued member of executive management teams with key contributions beyond the technology expertise. He has strong interpersonal and communication skills, coupled with vision, business insight, and excellent negotiation and decision-making abilities. Poised to deliver powerful strategies, laying foundations for creative solutions in revenue growth and market product acceptance. Thrive with creativity during uncertainty. Love startups, game changers and the sharing economy.


Why healthcare? I grew up in technology. I worked in different industries and an opportunity came to work for Medco. I thought why can’t I use my technology skills to make a social impact?


Hot Topic that should healthcare leaders agenda: The care in healthcare


Setbacks that you learned from: Everything from the cash flow to business model that’s the biggest challenge


Exciting project: Experimenting other new biomarkers that could improve patient health.

Eugene 101 Course on Outcomes Improvement:


  1.  What is the best way to improve healthcare outcomes?

Focus on the patient and human behavior.


  1.  What is the biggest mistake or pitfall to avoid?

Not including patients in healthcare consumers in the process.


  1.  How do you stay relevant as an organization despite constant change?

Continue to change.


  1.  One area of focus that should drive everything else is:

Us the human beings and healthcare consumers


Recommended Book: Exponential Organizations


Closing Thought: Keep pushing. It takes persistence.


The Best Way To Contact Eugene:

Twitter - @HealthEugene